One of the things I underestimated in my business starting out was the power of an email list. I neglected putting much effort into building my email list when in fact it is one of the first things you want to focus on when starting a business.
You might be asking yourself why are email lists so important? An email list is a list of people who have told you that they are interested in what you have to offer. That’s a huge first step in the sales process. I would much rather talk about my products to 100 people who are interested than 100 random people who might not be interested at all because the chances of someone buying is much higher, of course, with the people who have already expressed interest.
A great example of this is when we launched our Instagram Course. Before launch we had 27 people leave their email expressing their interest in the course. Of those 27 people, I think we had 5 people actually purchase it when we announced it was live. Then we did the same announcement to our FFHG email list that had around 1000 emails at the time. We maybe received 1 purchase from that list. Why is that? When we send out other emails to FFHG subscribers, we get a great response. The answer is simple. The FFHG subscribers did not sign up to learn about how to grow their instagram. They signed up for faith, health, and fitness tips. They were not interested in an Instagram course. This was a great example of how much more likely people are to purchase from you when they have expressed interest in what you are offering.
Most of the time emails are collected in two different ways. One is when a customer places an order with you, they will leave their email address. This is an easy way to capture emails because it is usually part of the checkout process. The other is when people sign up for your newsletter. To some this way might seem daunting. You might be thinking to yourself, “How I do get someone to voluntarily sign up for my newsletter?” or “Most people already get too many emails to their inbox anyways, why would they want to sign up for another.” These are all completely reasonable thoughts. So here are a few quick tips on how to collect emails:
If you have not started building an email list, this is a great place to start. Start out by thinking of 10 people you know that might be interested in what you have to offer. Then message them (Facebook, text, email, or whatever makes sense) with something like this:
I'm starting a new site (or I have a site) teaching people __________________. Would you be interested in learning more about that?
If they say Yes, they have given you the okay that they are interested in what you will be talking about. If they replied via email, take note of their email address. If they replied on another form of communication, follow up with:
That's great! Let me know what your email address is so I can stay in contact with you about this.
And just like that, you will start building your list. After you have done this with 10 people, think of 10 more. Once you have exhausted your personal network, try the next step.
Place a sign up form on your web site.
How are people going to sign up for your email list if you don’t give them an opportunity to? Creating areas on your site where visitors can easily sign up for your newsletter is a simple way to grow your list. This is a pretty obvious one, but there is a lot more strategy behind this than you might think. You want to place these sign up forms in prominent areas where people will see it. Also, don’t just put them in one place. Sprinkle them around your site where it makes sense. Areas like the top of your home page and your blog side bar are great places for this. One of the areas that statistically receives the most sign ups is through a pop-up form on the home page. You have to be careful though with this method because people can find pop-ups to be annoying, but with the right wording it can result in a lot of people leaving their emails.
Offer something for Free
Offering something free in exchange for someone’s email address is one of the best ways to increase sign ups. When I released my Fit For His Glory devotional, I had over 100 people sign up in the first 24 hours through my site. I can confidently say that the number of new sign ups I receive on average per week has gone up since I offered this freemium. The better your offer, the more likely you are to get people to sign up. There are tons of ideas out there for freemiums, so make sure you offer something that you know your audience will want from you.
By implementing these tactics I can guarantee you will grow your email list. Try these out and let me know how it goes for you. I would love to hear your thoughts and ideas, what has worked and hasn’t worked, and which one you are going to implement today!
For all my Beachbody Coaches, a great way to get a head start on your email lists is to go to your Online Office and hover over the My Business tab, go down to My Customers, and then click Customer Search. This will pull up all of the customers that have ordered through you. You can then download it into a spreadsheet so that you can upload it into your email marketing manager (Mailchimp is free up to 2000 emails).
Caroline and Brian's thoughts, tips, and tricks to help you grow your business and become an expert marketer, business leader, and mompreneur.
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