If your brand has an instagram account, you are probably always looking for ways to grow your following. While I have dedicated a whole course to helping others do this, I am always looking for new ways to grow my following because I have seen how growing your social following can help grow your business.
This past week I discovered an awesome tool for Instagram called SocialRank. SocialRank helps you understand your followers better by telling you about your followers. It shows you tons of information about your followers than can really help you understand how to better interact with your followers.
It can show you which of your followers live in a certain location, which followers talk about certain topics, and more. My favorite feature from SocialRank is the ability to look at your Most Valuable and Best Followers.
Your Most Valuable followers are the accounts who follow you that have the biggest reach, aka the most followers. This is super important to know when you are trying to partner with other accounts for several reasons.
The first and obvious one is that the more followers they have, the more followers they could bring you. Secondly is that it makes it so much easier for you to approach them about a partnership because they should already know you since they follow you, so the chances of them partnering with you are much better than if you were someone they did not know.
Your Best Followers are the accounts who both have a good size following and are highly engaged with your content. That means they would be the most receptive to a partnership with you because they actively engage with your posts, and also have a nice size following to help you gain exposure for your account.
Thanks to SocialRank, knowing this info can really help you be more effective in who to approach about creating a partnership with in order to maximize your opportunity for growth. If you need some ideas for how to utilize partnerships, I go into a lot more detail on how to create mutually beneficial partnerships on my Maximize Instagram Course.
Caroline and Brian's thoughts, tips, and tricks to help you grow your business and become an expert marketer, business leader, and mompreneur.
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