Instagram recently released quite possibly their biggest update to-date with their new feature called "Instagram Stories". The stories feature adds a new dynamic to what can be posted to on Instagram.
Instagram has always been known to be a more polished version of a brand’s social content with very pretty and artistic pictures and profiles. Now with Instagram stories, it gives you more freedom to post other things that might not have been so pretty on your profile, but is something that you would want your followers to see. It has more of a raw and organic feel to it. It also allows your followers to get to know you a little bit more, and for some who never used video in Instagram, it allows people to actually hear your voice, which in a weird sense, allows your followers to really feel more connected to you.
With the update, it's important to think about how you can leverage this new feature to grow your brand and your following. Creating and posting engaging content is key to leveraging the potential of this new feature. Here are a few questions to consider when thinking of content to post.
How can you let your followers see more of your brand?
What type of content would my followers want to see in my story that they can't see in my profile?
How can I use it to drive people's attention to other areas of my business?
These are just a few questions to get you started when thinking about how you can utilize Instagram Stories for your account. The content you post is up to you, but there are several ways you can go about posting your content. Below are 3 examples of ways that you can post content that work well in Instagram story
1. Tell a story
2. Make an Announcement
3. Do an account takeover
BUT DON'T FORGET! Ultimately you want to create content that complements your brand and your typical Instagram posts. People follow you for a reason. They like the content you post on your profile, so you want to make sure the content in your story simply complements that. People don’t need the play by play of your day. They don’t want to see every little thing you are doing because quite frankly, ain’t nobody got time for that. Just keep your content relevant and focused.
For more on how to utilize Instagram Stories to grow your business and income, check out our Maximize Instagram course.
Caroline and Brian's thoughts, tips, and tricks to help you grow your business and become an expert marketer, business leader, and mompreneur.
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