Instagram is one of the most popular social media platforms right now. With so many people using the app, it is a great place for your business to have a presence if your wanting to grow your reach. But with so many accounts, you might wonder how on Earth you are going to get people’s attention and attract new followers. So today, I want to outline a few tips for how you can establish your identity on Instagram in order to help you stand out from the crowd. Below are three questions to ask yourself.
Who are @you?
What makes you unique?
Who is your target audience?
The first one is simple: What is your instagram account name? You have two options. You can use your company name or real name if you are a single person business, or use a catchy name that represents yourself, sort of like a brand name like I did with FitForHisGlory.
Next think about what makes you and your business unique. Why would people want to follow you? As you develop your brand, you need to have a good understanding of your business and what you are bringing to the table. No matter what industry you are in, there is most likely lot of competition. When it comes to instagram, there are millions of accounts that are all hoping to be followed. With the exception of friends and family, people tend to only follow accounts if they find it interesting or if it brings them value. This will help you determine what you will be posting about.
Finally figure out who your target audience is and how they interact on Instagram. Hopefully you already know your target audience, so figure out who they follow, what hashtags they use, and strategize ways to reach them.
These are just a few things that will help you get started on Instagram and help you to think strategically about how you can grow your following and reach new people. If you want to dive deeper into this area, check out my Maximize Instagram Course that has over 4 hours of Video Content for helping you grow your business and income with Instagram.
Learn more at maximize-instagram.teachable.com
Caroline and Brian's thoughts, tips, and tricks to help you grow your business and become an expert marketer, business leader, and mompreneur.
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Maximize Instagram Course