Instagram recently released quite possibly their biggest update to-date with their new feature called "Instagram Stories". The stories feature adds a new dynamic to what can be posted to on Instagram.
Instagram has always been known to be a more polished version of a brand’s social content with very pretty and artistic pictures and profiles. Now with Instagram stories, it gives you more freedom to post other things that might not have been so pretty on your profile, but is something that you would want your followers to see. It has more of a raw and organic feel to it. It also allows your followers to get to know you a little bit more, and for some who never used video in Instagram, it allows people to actually hear your voice, which in a weird sense, allows your followers to really feel more connected to you.
With the update, it's important to think about how you can leverage this new feature to grow your brand and your following. Creating and posting engaging content is key to leveraging the potential of this new feature. Here are a few questions to consider when thinking of content to post.
How can you let your followers see more of your brand?
What type of content would my followers want to see in my story that they can't see in my profile?
How can I use it to drive people's attention to other areas of my business?
These are just a few questions to get you started when thinking about how you can utilize Instagram Stories for your account. The content you post is up to you, but there are several ways you can go about posting your content. Below are 3 examples of ways that you can post content that work well in Instagram story
1. Tell a story
2. Make an Announcement
3. Do an account takeover
BUT DON'T FORGET! Ultimately you want to create content that complements your brand and your typical Instagram posts. People follow you for a reason. They like the content you post on your profile, so you want to make sure the content in your story simply complements that. People don’t need the play by play of your day. They don’t want to see every little thing you are doing because quite frankly, ain’t nobody got time for that. Just keep your content relevant and focused.
For more on how to utilize Instagram Stories to grow your business and income, check out our Maximize Instagram course.
Instagram is one of the most popular social media platforms right now. With so many people using the app, it is a great place for your business to have a presence if your wanting to grow your reach. But with so many accounts, you might wonder how on Earth you are going to get people’s attention and attract new followers. So today, I want to outline a few tips for how you can establish your identity on Instagram in order to help you stand out from the crowd. Below are three questions to ask yourself.
Who are @you?
What makes you unique?
Who is your target audience?
The first one is simple: What is your instagram account name? You have two options. You can use your company name or real name if you are a single person business, or use a catchy name that represents yourself, sort of like a brand name like I did with FitForHisGlory.
Next think about what makes you and your business unique. Why would people want to follow you? As you develop your brand, you need to have a good understanding of your business and what you are bringing to the table. No matter what industry you are in, there is most likely lot of competition. When it comes to instagram, there are millions of accounts that are all hoping to be followed. With the exception of friends and family, people tend to only follow accounts if they find it interesting or if it brings them value. This will help you determine what you will be posting about.
Finally figure out who your target audience is and how they interact on Instagram. Hopefully you already know your target audience, so figure out who they follow, what hashtags they use, and strategize ways to reach them.
These are just a few things that will help you get started on Instagram and help you to think strategically about how you can grow your following and reach new people. If you want to dive deeper into this area, check out my Maximize Instagram Course that has over 4 hours of Video Content for helping you grow your business and income with Instagram.
Learn more at maximize-instagram.teachable.com
Caroline and Brian's thoughts, tips, and tricks to help you grow your business and become an expert marketer, business leader, and mompreneur.
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Maximize Instagram Course