One of the things I underestimated in my business starting out was the power of an email list. I neglected putting much effort into building my email list when in fact it is one of the first things you want to focus on when starting a business.
You might be asking yourself why are email lists so important? An email list is a list of people who have told you that they are interested in what you have to offer. That’s a huge first step in the sales process. I would much rather talk about my products to 100 people who are interested than 100 random people who might not be interested at all because the chances of someone buying is much higher, of course, with the people who have already expressed interest.
A great example of this is when we launched our Instagram Course. Before launch we had 27 people leave their email expressing their interest in the course. Of those 27 people, I think we had 5 people actually purchase it when we announced it was live. Then we did the same announcement to our FFHG email list that had around 1000 emails at the time. We maybe received 1 purchase from that list. Why is that? When we send out other emails to FFHG subscribers, we get a great response. The answer is simple. The FFHG subscribers did not sign up to learn about how to grow their instagram. They signed up for faith, health, and fitness tips. They were not interested in an Instagram course. This was a great example of how much more likely people are to purchase from you when they have expressed interest in what you are offering.
Most of the time emails are collected in two different ways. One is when a customer places an order with you, they will leave their email address. This is an easy way to capture emails because it is usually part of the checkout process. The other is when people sign up for your newsletter. To some this way might seem daunting. You might be thinking to yourself, “How I do get someone to voluntarily sign up for my newsletter?” or “Most people already get too many emails to their inbox anyways, why would they want to sign up for another.” These are all completely reasonable thoughts. So here are a few quick tips on how to collect emails:
If you have not started building an email list, this is a great place to start. Start out by thinking of 10 people you know that might be interested in what you have to offer. Then message them (Facebook, text, email, or whatever makes sense) with something like this:
I'm starting a new site (or I have a site) teaching people __________________. Would you be interested in learning more about that?
If they say Yes, they have given you the okay that they are interested in what you will be talking about. If they replied via email, take note of their email address. If they replied on another form of communication, follow up with:
That's great! Let me know what your email address is so I can stay in contact with you about this.
And just like that, you will start building your list. After you have done this with 10 people, think of 10 more. Once you have exhausted your personal network, try the next step.
Place a sign up form on your web site.
How are people going to sign up for your email list if you don’t give them an opportunity to? Creating areas on your site where visitors can easily sign up for your newsletter is a simple way to grow your list. This is a pretty obvious one, but there is a lot more strategy behind this than you might think. You want to place these sign up forms in prominent areas where people will see it. Also, don’t just put them in one place. Sprinkle them around your site where it makes sense. Areas like the top of your home page and your blog side bar are great places for this. One of the areas that statistically receives the most sign ups is through a pop-up form on the home page. You have to be careful though with this method because people can find pop-ups to be annoying, but with the right wording it can result in a lot of people leaving their emails.
Offer something for Free
Offering something free in exchange for someone’s email address is one of the best ways to increase sign ups. When I released my Fit For His Glory devotional, I had over 100 people sign up in the first 24 hours through my site. I can confidently say that the number of new sign ups I receive on average per week has gone up since I offered this freemium. The better your offer, the more likely you are to get people to sign up. There are tons of ideas out there for freemiums, so make sure you offer something that you know your audience will want from you.
By implementing these tactics I can guarantee you will grow your email list. Try these out and let me know how it goes for you. I would love to hear your thoughts and ideas, what has worked and hasn’t worked, and which one you are going to implement today!
For all my Beachbody Coaches, a great way to get a head start on your email lists is to go to your Online Office and hover over the My Business tab, go down to My Customers, and then click Customer Search. This will pull up all of the customers that have ordered through you. You can then download it into a spreadsheet so that you can upload it into your email marketing manager (Mailchimp is free up to 2000 emails).
Success will not happen overnight. Only through small, smart choices made consistently over time will you see success in your business. Darren Hardy teaches this to his readers in his book The Compound Effect. He explains that the process of taking small, consistent steps over time to yield big results is called the compound effect. To get a better understanding of the compound effect, here gives us this illustration:
If you were given a choice between taking $3 million in cash this very instant and a single penny that doubles in value every day for 31 days, which would you choose? If you’ve heard this before, you know the penny gambit is the choice you should make—you know it’s the course that will lead to greater wealth. Yet why is it so hard to believe choosing the penny will result in more money in the end? Because it takes so much longer to see the payoff. Let’s take a closer look.
Let’s say you take the cold, hard cash and your friend goes the penny route. On Day Five, your friend has sixteen cents. You, however, have $3 million. On Day Ten, it’s $5.12 versus your big bucks. How do you think your friend is feeling about her decision? You’re spending your millions, enjoying the heck out of it, and loving your choice.
After 20 full days, with only 11 days left, Penny Lane has only $5,243. How is she feeling about herself at this point? For all her sacrifice and positive behavior, she has barely more than $5,000. You, however, have $3 million. Then the invisible magic of the Compound Effect starts to become visible. The same small mathematical growth improvement each day makes the compounded penny worth $10,737,418.24 on Day Thirty-one, more than three times your $3 million.
In this example we see why consistency over time is so important. On Day Twenty-nine, you’ve got your $3 million; Penny Lane has around $2.7 million. It isn’t until Day Thirty of this 31-day race that she pulls ahead, with $5.3 million. And it isn’t until the very last day of this monthlong ultramarathon that your friend blows you out of the water; she ends up with $10,737,418.24 to your $3 million.
The great thing about the compound effect is that it can be applied to all areas of our life. Think about it in terms of our fitness goals. People trying to lose weight don’t shed 100 pounds at a time, but by shedding a few pounds a week, the goal of losing 100 pounds can be achieved over time. At the beginning of the process, the effects will look very minimal and often will not be obvious, but over time that momentum will result in hitting those big time weight loss goals.
In the business world it’s no different; however, thanks to all of the inspirational overnight business success stories out there, entrepreneurs expect to see success overnight and are often disappointed and tend to give up too quickly when their business doesn’t take off overnight. The problem with these overnight success stories that we read about is that about 99% of them did not actually succeed overnight. In fact, it took most of them years of failure and slow growth to get to where they are today. Most of them would agree that their success looked more like the compound effect, a series of small steps and tweaks that they made to better their business that over time resulted in success. The compound effect is all about laying a foundation and building on it. A house isn’t built overnight, it’s built brick by brick, from the ground up.
So for all of the new entrepreneurs out there, don’t get overwhelmed by comparing yourself to someone who is already established in their business. Learn from them, emulate them (but don’t copy them). You will get to where you want to be one day, but you have to be patient, consistent, and take it step by step starting today and by showing up every day.
P.S. Add The Compound Effect to your reading list. There is a lot more valuable info in there worth checking out.
There are a lot of reasons why being an expert is a great way to market your business. But guess what, you don’t actually have to be an “expert” to be an expert. Most people would not consider themselves an “expert” at anything. To put it simply, people become experts because they learn something and then share what they learn with others. The thing is being an expert is all relative. If you can provide information to someone that teaches them something, you have just shown your expertise in that area. It might not be much, but it’s a start. And in order to grow your expertise, you just have to keep learning and keep sharing your learnings. Experts are thought leaders, meaning people look to experts for knowledge in a particular area.
A great way to teach people and show your expertise is through your web site or through social media. This is a big reason why we do blog posts on Fit For His Glory. Experts write. We should be smarter for writing it, and the reader should be smarter for reading it. Our goal with each post is to provide valuable content that teaches our readers something. It’s a great way to educate and build trust with your followers since you are providing them valuable information for free.
Ultimately, the more trust you build with your followers, the easier it will be for them to become customers if you have a solution at the ready. One day when that reader experiences a problem in an area that we have written about, our expertise might help them see us as able to provide a solution to that problem. Since Caroline writes about health, nutrition, and fitness, the goal is for her challenge groups, Beachbody programs, and Shakeology to be the solution when people decide they want to take that step to make a change their health and fitness.
So to wrap this up: Learn, Teach, and Share. The more consistently you do this, the more people will look to you when they want to learn about that particular subject, and the better chance you will have to turn them into a customer.
Caroline and Brian's thoughts, tips, and tricks to help you grow your business and become an expert marketer, business leader, and mompreneur.
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